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FOR IMMEDIATE RELEASE Contact:
Pet Guru Warren Eckstein Features Ruff Rider Roadie®
Canine Vehicle Safety Harness on NBC’s Today Show, Thursday, June 26,
2003.
(Boulder, CO – June 24, 2003) –
Before you hit the road again, learn about the world’s standard in
vehicle canine safety harnesses, the Roadie®, made exclusively
by Ruff Rider. Warren
Eckstein, internationally renowned pet expert and Pet and Animal Editor
for NBC’s Today Show, will educate television viewers this Thursday
morning about Ruff Rider’s patented multi-use canine vehicle safety
harness that can help save the life of your dog – and possibly your own. Ruff Rider founder, Carl Goldberg,
was pulling out of his driveway at a mere 10 mph one day when he had to
brake hard to avoid an oncoming car, sending his 100-pound Labrador
through the windshield. This
made Goldberg realize that an unrestrained dog is not only an unguided
missile in danger of serious injury itself, but a hazard to other
passengers as well.* Inspired
by this tragic event, Goldberg teamed with Dr. Joseph Evans, DVM, MRCVS, a
veterinary orthopedic surgeon, and then consulted a design engineer to
develop the first in a line of products that comfortably and safely
harnesses a canine passenger. (*
Upon hard breaking from 30 mph, a 60-pound dog travels 250mm, or 10
inches, and is thrown forward at a rate of 1,200 lbs per square inch.) Five years of development resulted in
the Roadie®, a patented figure eight harness that connects to
existing seatbelt systems or that “ties down” where there is none.
Constructed of MIL. SPEC. Type VII Class II nylon parachute strap, the
Roadie® is free of potentially injurious metal parts, has no
collar to choke, and is pleated in front to avoid chaffing. The Roadie®
fits around shoulders and clavicle, making it orthopedically sound and
ergonomically correct. The Roadie® also comes with a built-in walking
lead and can be accessorized with attachable water-resistant daypacks,
collapsible water bowl with case, and a first aid kit, making the harness
highly functional on and off the road.
Sister models include the Roadie Hiker®, and the Roadie
Assist® specifically
designed and custom tailored to each owner and his or her service dog. Clearly, the Roadie® is
the recognized standard in the canine vehicle safety market.
According to an independent study by Tufts University School of
Veterinary Medicine, the Roadie®was the only harness tested
that exceeded human seatbelt tensile strength standards of 5,000 pounds
set by the SAE (Society of Automotive Engineers) while other models tested
failed between only 132 and 700 pounds tensile.
As a result, Tuft’s Your Dog Magazine named the Roadie®
its “Top Choice” and “Product of the Year.”
In November of 2001, People Magazine profiled Goldberg and
his company in a full-page feature article. To learn more about the Roadie®
and the family of Ruff Rider products, tune into NBC’s Today Show on
June 26th, 2003 from 7-10am EST.
Or, visit the company website at http://www.ruffrider.com.
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