Not a Member Yet? Register Now!

Your cover letter is the pitch for the product you're selling - yourself - and should make an immediate and lasting impression.  Otherwise, your resume will never get out of the slush pile!  So, take the time to point out the skills you possess and how they apply to the potential employer's needs.

2.  In the beginning...

How to start a cover letter is what bothers most people.  But, if you begin with a power statement right off the bat, you accomplish two things:  a focal point to build from while pitching yourself, and you grab the readers attention.  For example:

Not so hot:

I'm writing to express my interest in the job you posted here.

The employer already knows what the job is, where it was advertised, and why you're likely writing. 

Instead:

Your need for an experienced web site designer matches my award-winning design skills utilized by a variety of different industries.

2.  Customize

If you've already created a standard cover letter, make sure you customize it to make it suitable for each position you're applying for. 

3.  For whom may it concern?

When customizing a cover letter, don't forget to check the name of the person you're sending it to!  Mr. Smith won't appreciate getting a letter addressed to Mrs. Jones.  If you don't know the exact name of the person you're writing to, use a general title appropriate for the position you're apply for, such as Dear Editorial Director, or Dear Project Manager.

4.  Give thanks.

Remember to thank the person for taking time to read your credentials.  A simple statement expressing your gratitude that also suggests follow-up action does double duty.  For instance:

I appreciate your consideration and look forward to discussing your editorial [or whatever] needs.