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Sit, Stay, and Watch: 62.4% of Your Audience Have Pets

Mitch Wilder is already top dog in nationally syndicated radio. Now he’s coming to television news with…

THE PET REPORT

“Mitch's concern and passion for animals shines clearly through his every word. He’s one of the best things that’s happened to domestic pets.”

- Dr. Nick Dodman, Author of If Only They Could Speak. Director ofTufts University Veterinary School's Animal Behavior Clinic.

 

Who’s Watching the Pet Report TV News?

Approximately 62 % of television viewers are pet owners. 

Pet owners devote more time to television (9 hours daily) than any other news media and watch 30 minutes of late news nightly. 

66.5 % of Dog/Cat owners learn about new pet products through television. 

- 2002 American Pet Products Manufacturers Association ( APPMA) Lifestyle Study

 

 

 

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                More about Mitch Wilder…

Mitch & Buddy

 Amazing Pet Discoveries, airing on the Radio America network, is broadcast in more than 30 markets and millions of homes across America.  This one-hour weekly show keeps listeners in the know about the latest developments in natural pet care, breakthroughs in medicine, easy training tips, and common sense know-how on pet behavior.  Wilder also teamed up with the Hibernia group, a partner of the Radio Disney Network.

 

Mitch’s recent activities have included: 

·        Chaired the SPCA’s National Homeless Animal Day Event.

·      Acted as the Celebrity Judge in The Fido Look-Alike Contest.

·      Participated in the dog agility challenge at the Sky dome (with Dr. Ian Dunbar).

·      Has contributed pet health columns for Lifestyle and Wellness, Tri-rail Corporation, and other national publications.

·      Guest broadcaster at pet trade shows.

·      Official agent of Chanda Leah, the world’s smartest dog.

·      Official spokesperson for Pet Tracks, music to soothe pet anxieties.

Animals Benefit Alzheimer's Disease Patients –  

(The Pet Report TV News) A recent study conducted by Dr. Nancy Edwards, of the School of Nursing, and Alan Beck, of the School of Veterinary Medicine, found that exposing Alzheimer's patients to tanks of brightly colored fish resulted in the an increased ability to relax and an improvement in eating habits. The study also showed a decrease in the number of instances, and the duration, of behaviors such as wandering, pacing, yelling and physical aggression.

 

 

Great new product recommendations.  

Cat got your cord? If your pets prefer power cords to Kong toys, the new TRC Fire Shield extension cord is a must-have household helper. The wire is specially designed to prevent the danger of electric shock -- the power supply is automatically shut off if wires are damaged in any way. Wow! 

Petproofing tips that can save lives.  

In winter, pet owners have to be especially careful when handling antifreeze -- just a sip of this sweet-tasting stuff can be deadly to small pets. Be safe and opt for pet-friendly formulations such as Prestone's Low Tox or Sierra brand; both will help reduce the severity of antifreeze poisoning. Cool!

Gentle home remedies.  

Make doggie dental care all natural and less expensive. Dip a clean cloth in apple cider vinegar and gently rub over your pet's teeth for a daily cleaning. Need an internal remedy for bad breath? Feed your dog a diet fortified with plain yogurt. Yum!

      To get started with the Pet Report TV News call 800-310-6688 today!